• We started in 2011 and are based in Tauranga
  • Our passion is providing the best products for seniors combined with exceptional service. We do this through collecting regular feedback about our products and experience so we can continuously improvement. We stand behind our products with our 60 day money back guarantee as well as our extended warranties.
  • 100,000+ customers have experienced our products and 94% are "highly likely" to recommend us


A letter from our founder

Thanks for visiting our online store today and being interested to learn more about who we are.

Our history goes back to 2011, when I first started selling goods online from my parents garage. I was someone that didn’t like online shopping because of how frustrating and disappointing the experience was. I wanted to change that by developing better products, becoming specialists in them as well as providing faster turnaround times for customer service and shipping. So customers could get what they wanted, when they wanted it.

Our first business sold the easiest to use universal remote controls for televisions and air conditioners. I actually first discovered the unmet needs of users with low vision and seniors in this business, when we often received requests for remote controls that had bigger buttons. So we introduced a new product range remote controls with big buttons and text. Then in 2015 I hired our first employee (outside of my wonderful family members that would help to pack orders).

I had been aware of the impact technology could have on making someone feel connected to the world for a while by this time. Many years earlier before smart phones, I had bought my Nan a computer for Christmas and taught her how to use it. I saw the impact first hand this had by giving her access to new things like being able view photos from relatives online and more.

Then the 2G mobile phone network was shutdown. Most phones for seniors only operated on the 2G network and would stop working. The big phone companies didn’t think to make 3G phones with big buttons. Knowing how important being connected was for my nan and how important big buttons were for many users, I decided to launch a business selling mobile phones with big buttons.

Over the past 12 years, we listened to everyones feedback and continued to improve our products. We ask for feedback from every enquiry and purchase we receive and I personally review every single one of them, to identify ways we can improve our product and service. We often make 20+ improvements with every new production run we do based on the feedback we receive. From doing this over the years we strongly believe (and as you can see in our reviews) we have developed the best mobile phone for seniors. Even this page came about because one of our repeat customers suggested adding more information about us onto our website (thanks Fiona!).

We have also since launched new complimentary products like our XL reminder clock. It has been extremely popular and loved with 94% of customers saying they are highly likely to recommend this product to a friend. 

The team is now a lot larger and I couldn't do it without them, especially given we have been lucky enough to reach 100,000+ customers. I hope that you will join them in experiencing our products and service. If you have any feedback please share it with us so we can continue improving.